The business side of being a creator
Now in Beta · Founding member rates available

Your deals. Your money.
No manager needed.

Manage your brand deals from pitch to payment — negotiation, contracts, and taxes, all in one place.

No credit card required · Starter is always free · Founding members lock in $20/mo forever

$20/month instead of a manager's 20%.

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Lifestyle Creators
Finance Educators
Fitness Coaches
Travel Vloggers
Tech Reviewers
Food Influencers
Podcast Hosts
Gaming Streamers
Beauty Creators
Newsletter Writers
Lifestyle Creators
Finance Educators
Fitness Coaches
Travel Vloggers
Tech Reviewers
Food Influencers
Podcast Hosts
Gaming Streamers
Beauty Creators
Newsletter Writers
The platform

Everything in one place — no more spreadsheets, chasing emails, or missing payments.

Deals+ Add deal
$0
Pipeline
0
Active deals
$0
Earned this year
AG
AG1
Offered $6,500 · 2x Reels · 1x Story
$6,500
Reaching out
BN
Bloom Nutrition
Offered $4,800 · 1x TikTok
$4,800
Reaching out
LI
Liquid IV
Offered $3,200 · 1x TikTok · UGC
$3,200
Reaching out
AG1 — $6,500 is below market for 2x Reels + 1x Story at 85K. Counter at $8,500. Coach me →
100%
You keep of every deal
Unlimited deals & brands
5min
Average setup time
Comparison

Management companies vs Tally

See exactly what you're paying for — and what you're not getting.

Management Co.
Traditional 20% fee
Tally
$20/month flat
Commission / Fee
20% of every deal
$20/month always
Cost on a $10K deal
$2,000
~$0.67/day
Deal Pipeline Management
Brand CRM
Contract Templates
Analytics Dashboard
Tax & 1099 Tracking
24/7 Access
Features

Everything a manager does,
and more.

Pipeline, contracts, negotiations, inbox, tax, rate benchmarking — all of it, for $20/month.

Negotiation Coach

Stop accepting lowballs without knowing it.

When a brand offers below your rate, Tally shows the exact gap and gives you three realistic ways to close it — counter, reduce scope, or cap usage rights. No more guessing. No more meeting in the middle.

Calibrated to your rate card
Updated as deals close
Their offer
$1,000
1 Reel + Story Set
Your bundle
$1,800
From your rate card
Three ways to close the gap
01
Counter at $1,800 — they came in 44% below your rate card
02
Drop the Story Set — take $1,500 for Reel only at your standalone rate
03
Take $1,000 with 30-day organic usage only — no paid ads, no extended rights
Pitched
Olipop
$1,800
Poppi
$2,400
Signed
Graza
$1,500
Paid
Deal Pipeline
Track every deal from pitch to payment.
…usage rights in perpetuity
FIGHT Perpetual usage → cap at 90 days
FIGHT No kill fee → add 50%
Contract Review
Spot the clauses that cost you money.
Instagram Reel$1,500
Story Set$600
Usage rights (30d)+$400
Bundle total$1,800
Rate Calculator
Price every deliverable like a pro. Try it free →
1
Connect Gmail
One click, read-only access
2
Reads brand emails as they arrive
Sorts deals, contracts, follow-ups
3
Drafts replies you can send
Review, edit, send from Gmail
Smart Inbox
Brand emails sorted and replies drafted overnight.
1
Add a dream brand
Any brand you want to work with
2
Tally writes your pitch
In your voice, with stats you provide
3
Send and track
Auto-logged as a new deal
Pitch Generator
Personalized brand pitches in seconds.
Olipop
$3,600 earned
1099 needed
Graza
$1,500 earned
1099 needed
Fishwife
$400 earned
Under $600
Tax Center
1099s flagged, W9s stored, April-ready.
Pricing

Start free, scale as you grow

No credit card required. No commissions. Cancel anytime.

Monthly Annual Save 2 months
Starter
$0/mo
 

Free forever. Start managing your first 5 deals today — no credit card, no setup call, no catch.

  • Up to 5 active deals
  • 1 AI feature trial
  • Visual pipeline (all 4 stages)
  • Brand CRM
  • Contract templates
  • Manual payment tracking
  • Email support
Get started free
Management
Coming soon
 

For agencies and teams managing multiple creators under one roof. Join the waitlist to be first.

  • Everything in Pro
  • Multi-creator dashboard
  • Multi-creator pipeline
  • Team collaboration
  • Unlimited storage
  • White-label options
  • Dedicated support

20% on $10K/month = $2,000  vs  Tally Pro $20/month

FAQ

Common questions

Management companies take 20% of every deal. Tally does everything they do — and more — for $20/month flat. You keep 100% of your earnings and stay in control of your own business.
Not at all. If you can use Instagram or Gmail, you can use Tally. Setup takes 5 minutes, everything is drag-and-drop, and the AI guides you through negotiations, contract reviews, and outreach. No experience managing deals required.
Yes. Tally tracks all your income, automatically flags brands that need 1099s (those you earned $600+ from), stores W9 forms, and exports everything tax-ready. Brands pay you directly as usual — Tally just keeps you organized and compliant.
Many creators use Tally alongside their manager to track deals more efficiently. Or transition gradually — manage new deals yourself while your manager handles existing contracts.
Yes. You can manually add deals or import from a spreadsheet. Gmail and Google Calendar are already connected — your deals sync automatically with your inbox and calendar.
Yes. The Starter plan is completely free — manage up to 5 deals, no credit card required. When you're ready for more, Pro is $20/month (or $200/year — 2 months free) for unlimited deals, all AI features, and tax tools.
A note from the founder

Built so creators could focus on what they're actually good at.

A lot of "tools for creators" ship without ever talking to one. The problem isn't that founders aren't creators — it's that their tools don't solve what actually gets in the way.

I've lived with my partner for years. I've watched her have great managers, bad managers, and stretches of self-managing — which turns into about 25 jobs in one. I've tried to make content myself and failed miserably at it.

The reality is most creators lose a lot to a system that isn't built in their favor. Brands push below-market rates, slip in tough clauses, or move on to the next creator. Some managers are worth every bit of their 20%. If yours is, keep them. But a lot aren't — and that doesn't mean you should spend your day being your own.

You're a creator. You should be spending your time creating.

The honest answer was always "get a partner who'll handle this." So I became hers. Then I realized how much work it actually was, and built Tally to do most of it automatically.

Now she and a few friends use it regularly. I don't have to do it anymore. Hopefully you won't either.

— Joe Brown
Founder, Tally

P.S. — if any of this sounds familiar, Tally's free to start.

Get started

You don't need a manager
anymore.

Everything a manager does, and more. $20/month. Set up in 5 minutes.

Get access →
No credit card required · Starter always free · Founding members lock in $20/mo forever